Triton, Macquarie Monetize Digital


TritonDigitalTriton Digital and Australian media company Macquarie Radio network are partnering on monetizing digital audio advertising inventory.

Macquarie has joined Triton’s programmatic audio ad exchange a2x, which launched in Australia in June.

Using a2x, advertisers and their agencies and buyers can purchase online digital ad inventory across Macquarie’s national station network.

Richard Palmer, Head of Digital – Sydney at Macquarie Radio Network says the ease and efficiency of programmatic buying combined with advanced data targeting is the next step in Macquarie’s monetization strategy.

“Their radio stations attract a highly-engaged premium audience, which will add valuable impressions to a2x,” says Triton Digital President of Market Development John Rosso.