Triton Media Group realigns; launches Triton Digital Media


Oaktree Capital Management-powered Triton Media Group, the leading independent radio network operator and supplier of digital products and services to local media brands, announced at RAB the re-alignment of its business units into two distinct operating entities: Triton Digital Media (including its MJI Interactive, Stream the World, Music To Go and Mass to One/M2O divisions) and Triton Radio Networks (encompassing Dial-Global and Excelsior Radio Networks).

In making the announcement, Neal Schore, Triton Media Group CEO commented, "In November of 2007 we brought Triton’s digital product suite together with Excelsior’s Dial Global and MJI Interactive divisions to form one of the largest network radio and digital media advertising platforms in the United States. Today we are taking that one step further by aligning our company for the future." 

Triton Digital Media will now consist of two divisions; MJI Interactive and Triton Digital Distribution. It launches with over 2,500 affiliates in hand. "We are extremely proud and excited to officially launch Triton Digital" said Mike Agovino, Triton Media Group’s COO. "Margaret Shiverick, President of MJI Interactive, and her team have built a strong company with a tremendous digital product suite. We are thrilled to combine Margaret’s extensive knowledge and expertise within the digital space as she continues to lead MJI as a Triton Digital Company."

Triton EVPs Billy Freund and Dominick Milano will lead Triton Digital Distribution.

Triton Radio Networks operates with the senior executive team of Spencer Brown, David Landau and Ken Williams.  "Network radio is a bright spot of our industry in today’s marketplace.  Our combined offering of network services and digital applications allows our company true leadership on one hand and the ability to superserve our clients and advertisers on another," said Dial-Global Co-Presidents David Landau and Ken Williams.

Agovino added, "During this period of challenge and change within the radio industry we are at the forefront, providing products and content proven to enhance engagement and deliver non traditional revenue. Radio is the original interactive application and we see robust opportunity using technology to enhance distribution, entertainment and loyalty.  We are committed to and have a deep belief in the future of the business and we will continue to invest against this thesis."

RBR/TVBR observation: We here at RBR are pleased to report this move in particular, it deals with two key words – Digital Media – which was they key focus of yesterday’s Carnegie’s observation and RBR’s first webcast. The digital business environment is here so grab hold and get on board. For a review on RBR’s position on digital view Carnegie’s Webcast at RBR Media Center.