Wedel Selected To Power Triton Tool


The Dutch provider of broadcast software solutions’ MediaSales Traffic product is now powering the online audio advertising server offered by The E.W. Scripps Co.-owned Triton Digital.

Thanks to a deal announced Monday (12/9), Triton’s Audio Ad Server is now integrated with the MediaSales Traffic tool offered by Wedel Software, a media information systems supplier to the broadcast and advertising industries.

The integration, the companies say, streamlines ad operations for users of the Triton Ad Platform and Wedel Software’s MediaSales Traffic solution, enabling them to simultaneously enter campaigns for multiple advertising mediums including digital audio, traditional radio, display, search, and more into one system at the same time.

In addition, Wedel says, “the integration significantly improves reporting processes, eliminating the risk of human error by automating the consolidation of campaign results like impressions or GRPs.”

Wedel CEO Raoul Wedel said, “We are excited to partner with Triton Digital to provide our users with a streamlined workflow for the trafficking of audio ads. The combination of our solutions will undoubtedly provide our clients with an increasingly powerful, user-friendly, and simplified ad management solution.”

Triton Digital Managing Director of Market Development and Strategy Benjamin Masse added that Wedel shares his company’s passion “for providing clients with dynamic and sophisticated technology that helps clients increase efficiencies in day-to-day operations. We are pleased to integrate our online Audio Ad Server with their trafficking solution to provide their clients with the ability to transact audio in a more streamlined and efficient manner.”