Triveni Digital Tied To ATSC 3.0 Test Station Triumvirate


An operational ATSC 3.0 test station is being established in Cleveland, and Tribune Media’s WJW-TV is leading its launch. But, it is not alone in its creation, and the NAB and Consumer Technology Association (CTA) are each playing significant roles with the test station’s development.

Now, Triveni Digital is joining as a collaborator.

Specifically, Triveni Digital’s GuideBuilder XM ATSC 3.0 signaling and announcement generator and StreamScope XM MT monitoring and analysis system with support for ROUTE and MMTP encoding have been deployed at WJW-TV.

They will test interoperability and performance, providing broadcasters with a real-world working model for ATSC 3.0 television operations.

“The NAB/CTA ATSC 3.0 test station project being hosted at WJW-TV is envisioned as a neutral laboratory to test anything and everything related to ATSC 3.0,” said Lynn Claudy, SVP/Technology at NAB. “We welcome both manufacturers and broadcasters to participate in evaluating and exploring the capabilities of the next-gen standard. With companies like Triveni Digital spearheading this effort, the industry will be well-prepared to go on-air with ATSC 3.0.”

Triveni Digital’s GuideBuilder XM signaling and announcement generator is being used at WJW-TV to ingest schedule updates from listing services, apply them to relevant services, and output program and service guide data to multiplexers. GuideBuilder XM also enables the test station to check the delivery of more advanced electronic programming/service guides (EPGs/ESGs) and localized, enhanced emergency alerts—key features of the ATSC 3.0 standard.

WJW-TV is using StreamScope XM MT to perform detailed analysis of ATSC 3.0 streams and data structures for quick error detection and resolution.

Ralph Bachofen, VP/Sales and Marketing at Triveni Digital, said, “Deploying our StreamScope XM MT and GuideBuilder XM solutions at the WJW-TV ATSC 3.0 test station will make it practical for broadcasters to launch early deployments and trials of the standard to enhance the digital television experience.”

Triveni Digital develops systems that enable television service providers and broadcasters to deploy enhanced programs and services to their viewers. Triveni Digital employs an open and standards-compliant approach to the digital television market.