GOP presidential candidate Donald Trump is finally spending significant money on television advertising.
His campaign recently began airing $2 million worth of advertising on stations in Pennsylvania and Indiana.
The spots show a more toned-down candidate, reports the New York Times.
For the first time, he faces the camera for the entire spot. His previous spits have showed shadowy images and attacks on rivals.
Trump holds a lead in polls in Pennsylvania; the race is “murkier” in Indiana, according to the Times, which speculates he’s more willing to purchase TV time is a sign he wants to garner more delegates in his corner to avoid a contested GOP convention.