truTV tipped off the 2011 NCAA Division I Men’s Basketball Championship with a FIRST FOUR doubleheader airing in primetime. The network’s coverage delivered a combined audience of 2.6 million total viewers and a 1.7 U.S. HH rating for the first two games of the tournament, according to Nielsen Fast Nationals. Game #1 featured UNC Asheville vs. Arkansas-Little Rock (6:30 p.m. – 9:24 p.m. ET) and delivered a 0.8 U.S. HH rating and 1,200,000 total viewers, while Game #2 featured Clemson vs. UAB (9:45 p.m. – 12:02 a.m. ET) and delivered a 0.9 U.S. HH rating and 1,354,000 total viewers.
Last year’s opening round tournament game featuring Winthrop vs. Arkansas Pine-Bluff delivered a 0.8 U.S. HH rating and 1,053,000 total viewers.
truTV’s coverage will continue tonight at 6 p.m. (ET) with the Infiniti NCAA Tip-Off, followed at 6:30 p.m. (ET) with the University of Texas at San Antonio vs. Alabama State, followed at 9 p.m. (ET) with the University of Southern California vs. Virginia Commonwealth University. Gus Johnson (play-by-play) and Len Elmore (analyst) will be on the call with Marty Snider reporting. NCAA studio host Matt Winer will be joined by analysts Steve Smith, Seth Davis and Tom Crean for the pre-game show and will conclude the evening with Inside March Madness presented by Buick.
Source: Nielsen Media Research. Based on Live+SD. 2011 NCAA First Four on truTV based on Nielsen Fast National data (03/15/2011). truTV network 6:30 p.m. – 12:00 a.m. Live+SD / Live +7 Blend data time period average for 2011 year to-date (12-27-10 to 03-14-2011). Final Live + SD data for 2010 Play-In Game on ESPN, Winthrop vs. Arkansas Pine-Bluff (03/16/2010).