truTV sets upfront; to focus on original series


truTV, which rebranded from CourtTV in 2008, will hold its 2011 Upfront on Tuesday, 4/12 in NYC.  The pitch will include mentioning last year was its best year yet in primetime and its Top 10 finish in men 18-49. In addition, the network has slashed its median age some eight years, from 52 prior to rebrand to 44 in January 2011. The event will highlight the Turner-owned network’s lineup of original series, including previews of several new shows. The whole shindig event will finish off with a special live performance by Grammy-winning recording artists Maroon 5. Those presenting include Marc Juris, truTV EVP/GM and Linda Yaccarino, Turner Entertainment Ad Sales/ Marketing and Acquisitions EVP/COO. 

truTV, like last year, will deliver its Upfront presentation on its own, apart from the 5/18 event for sister networks TNT and TBS. truTV has greenlit several new series, including Lizard Lick Towing, a spinoff of the network’s All Worked Up. 

truTV says its success has been driven by original series such as Operation Repo, which averaged more than 2 million viewers in 2010, and Hardcore Pawn, Southern Fried Stings and All Worked Up, which each topped more than 1.5 million viewers.  Other strong series for the network include Conspiracy Theory with Jesse Ventura, Full Throttle Saloon, Las Vegas Jailhouse, Black Gold, truTV Presents: World’s Dumbest…, Bait Car, It Only Hurts When I Laugh and Top 20 Most Shocking, which delivered more than 1 million viewers each.

truTV will also carry the first four games of the NCAA Men’s Basketball Tournament to kick off the network’s shared coverage with TNT, TBS and CBS.