As the eighth season of the car repossession show launches at 9 p.m. 1/26, truTV is testing the power of Facebook—likely for a multimedia pitch to current and potential advertisers–offering fans of the chance to have a special bonus episode created just for them.
Here’s the challenge: truTV is asking the show’s fans to help the network reach 500,000 “Likes” for its Operation Repo Facebook fan page (http://www.facebook.com/OperationRepo). If fans hit the target by the end of the season in April, truTV will create and present a bonus, full-length, fans-only episode on the Operation Repo Facebook fan page.
The challenge has already launched. Later in the week, an additional incentive will be unveiled: Fans who invite at least five Facebook friends to take part in the challenge will receive access to a special compilation video of the best moments from the show’s previous seven seasons.
Operation Repo premiered on truTV in April 2008 and has become one of the its biggest hits.
RBR-TVBR observation: The power of FB: Just about everyone is still trying to gauge it—for their own businesses and for their advertisers’. This is a truly easy way to do it—a simple challenge with a low-cost reward. Getting fans and advertisers truly integrated into the social media fabric surrounding a show is easy if you make it easy. This certainly qualifies and we think they’ll get more than 500,000 Likes well before April.