A new Tubby’s Sub Shops broadcast campaign began running last week and a series of brand new radio and TV commercials will air throughout Michigan in 2008. The first TV and radio spots that broke last Friday have a Christmas theme. Though the themes are humorous twists on kids’ Christmas lists to Santa and on the snacks kids leave for Santa on Christmas Eve, they all focus on the distinct difference of Tubby’s subs: "It’s the grill."
The campaign was created by Alexander + Associates of Oak Park, Michigan. In 2008, the agency plans to run new Tubby’s TV spots every six weeks as well as 12-15 new Tubby’s radio spots.
There will also be a chance for the metro Detroit public to show its singing ability in an "Idol-like" contest in late March or early April as part of a search for the Tubby’s Trio. Groups of three will be invited to audition to sing their version of an updated Tubby’s jingle. The winning trio will get to record its version of the jingle in a radio commercial airing in the summer.