HOLLYWOOD — Picture this: there’s an app that allows users to hear live audio from muted televisions directly on their mobile devices.
It’s growing in popularity, with at least one local gym using the services provided by Tunity.
To help build out the product, the New York-based company has brought on a new President of Sales and is welcoming a Head of Research and Analytics.
Taking the sales role is Bruce Tuchman, whose 25-year career includes roles as President of AMC Global & Sundance Channel Global until April 2016, President of MGM Worldwide Networks from 2001-2011, and as GM of Nickelodeon Global Network Ventures from 1998-2000.
Tuchman is also an investor in and advisor to a number of cutting edge digital media businesses, and most recently worked with such companies as Mars Reel Media Corp. and Catcha Group.
In his new role, Tuchman will be asked toleverage his experience in building new businesses from the ground up to lead the monetization of new product lines for Tunity, and drive top line growth.
Concurrently coming on board at Tunity for the research role is Paul Lindstrom.
If the same sounds familiar, it is because Lindstrom spent 39 years and 3 months at Nielsen, exiting as SVP/Research in June 2017.
During his time at Nielsen, Lindstrom was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He directed sales, operations and strategy for Nielsen Strategic Media Research and Nielsen On Location.
At Tunity, Lindstrom will help with the creation of various data products, namely Tunity’s new analytics product, and help set strategic vision and direction.
Both report to Tunity founder Yaniv Davidson and will be based in Tunity’s New York office.
While providing privacy and personalization in public places where TVs may be present — such as gyms, hospital waiting areas or airport terminals — Tunity also offers clients unique data that can offer insights on OOH viewership for all supported networks by venue on a near real time and minute by minute basis.
Tunity plans to offer a new Attention metric “that will be the first of its kind for OOH and in-home viewing,” the company says.