Tuesday game 6 NBA Celtics-Lakers, over 18 million viewers


Tuesday Primetime:  Airing Game 6 of the 2010 NBA Finals (Celtics-Lakers), ABC won its 2nd consecutive Tuesday in Total Viewers and across all key Adult demos (AD18-3/AD18-49/AD25-54).  Posting a dominant primetime victory, the Network topped its nearest competition by 6.1 million viewers (CBS) and by 104% in Adults 18-49 (Fox). 

It was ABC’s 6th straight primetime win with coverage of the 2010 NBA Finals.

In viewers and young adults, ABC produced its strongest summer Tuesday numbers in 6 years – since its broadcast of the series-clinching Game 5 of the 2004 NBA Finals (Pistons-Lakers) on 6/15/04.   

JKL Game Night: ABC’s 2010 JKL Game Night specials are up by 13% in Total Viewers over the 2009 5-telecast average, drawing the program’s biggest audience in its 3 years on the air.

The Game Night specials are generating greatly increased sampling and exposure for JKL, more than doubling its results in Viewers (+112%) and Adults 18-49 (+120%) over its late-night 2009-10 TV Season averages.

NBA Finals Game 6:  The NBA Finals on ABC – GM 6 (9:04-11:43pm, ET) overshadowed original network competition during prime, including NBC’s America’s Got Talent Fox’s 2-hour Hell’s Kitchen, to stand as Tuesday’s definitive #1 TV program in Total Viewers (18.0 million) and across each of the key adult demos. 

It was the 6th consecutive broadcast for the 2010 NBA Finals to finish as the No. 1 TV show of the evening in viewers and key adults.  In a lopsided victory, the LA Lakers defeated the Boston Celtics by a score of 89-67, forcing a decisive Game 7 on ABC Thursday night (6/17/10).  It’s just the 3rd time in the last 22 years for The Finals to go to a Game 7.

Despite the one-sided nature of the contest, as the Lakers led by substantial margins throughout the game, it was ABC’s highest-rated-ever Game 6 in the eight years of broadcasting the NBA Finals (starting in 2003) with Total Viewers and Adults 18-49.  Additionally, it was the top-rated telecast for any NBA Finals game in 6 years among Adults 18-34 and Teens 12-17 – since the series-ending fifth game of the 2004 series (6/15/04).

On average, the 2010 NBA Finals continues to attract the championship series’ strongest numbers in 6 years (since 2004), its 2nd-highest-ever on ABC in both Total Viewers and Adults 18-49. Versus the year-ago 5-game 2009 Lakers-Magic series, The Finals on ABC is up year to year by 2.1 million viewers and by 12% in Adults 18-49.  

(source: ABC)