Tuesday Winner for NBC is ‘The Biggest Loser: Couples’ stands at #2


From 8-10:01 p.m., “The Biggest Loser: Couples” (3.5/9 in 18-49, 9.0 million viewers overall) ranked #2 in its highly competitive time period among women 18-34 and women 18-49 behind only Fox’s “American Idol”-boosted lineup.  From its first half-hour to its fourth, “Biggest Loser” increased its 18-49 rating by 41 percent (to a 4.1 rating from a 2.9) and its overall viewership by 33 percent or 2.5 million persons (10.3 million vs. 7.8 million).

For its second hour from 9-10 p.m., “The Biggest Loser: Couples” ranked #2 among the major networks in adults 18-49 (tie), adults  18-34 and women 18-34, and was #1 among women 18-49 and women 25-54, ahead of ABC’s “Lost,” CBS’s “NCIS: Los Angeles” and Fox’s “Past Life” debut.  “Biggest Loser” outweighed the “Past Life” premiere in all key ratings categories — adults, men and women 18-34, 18-49 and 25-54, as well as total viewers — despite a lead-in from “American Idol” for the new Fox series.

From 10:01-11 p.m. ET, “The Jay Leno Show” averaged a 1.8/5 in adults 18-49; a 2.2/6 in adults 25-54 and 5.9 million viewers overall.  Last night’s time-period competition included CBS’s “The Good Wife” and ABC’s “The Forgotten.” 

Versus Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno,” comparisons for last night’s telecast are: in adults 18-49, 1.8 vs. 1.4; adults 25-54, 2.2 vs. 1.8; and total viewers, 5.9 million vs. 5.1 million.  Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports averages over the 52 weeks prior to Jay’s debut are: in adults 18-49, 1.8 vs. 2.2; in adults 25-54, 2.2 vs. 2.7; and in total viewers, 5.9 million vs. 6.9 million).

In Late-Night Local People Meters Monday night:

Conan O’Brien (0.9/4 in 18-49 in local people meters with an encore telecast) trailed CBS’s first-run LATE SHOW (1.3/5) in Nielsen’s 25 local markets with People Meters.
At 12:35 a.m., Jimmy Fallon (0.5/3 in 18-49 in local people meters ) trailed CBS’s LATE LATE SHOW (0.7/4). 

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.” 

(source: information provided by NBC)