Digital multicast broadcast network TUFF TV (launched in June, 2009) has acquired rights to the Ashton Kutcher-created “Punk’d” series, which first premiered on MTV. Punk’d will air Monday through Friday on TUFF TV at in prime time at 8:30. TUFF TV is a offering original programming targeted at men 18-49 and the specific pursuits, interests, and hobbies they are passionate about.
Lou Seals, CEO of TUFF TV (www.tufftv.com), tells RBR-TVBR TUFF TV is currently cleared in 23 markets. “And we anticipate that growing by another 10-12 markets by the end of the year.”
This major acquisition brings a bit of weight to the multicast network arena. Usually, shows of this magnitude and recency stay in syndication on cable networks or major market stations. Might this deal lead to other high-profile programming soon for TUFF TV? “Punk’d is doing a lot for TUFF in that it is essentially all network first-run programming. It lends credibility to the TUFF TV concept and we are going to continue to pursue this type of high-profile programming and also original programming for TUFF,” Seals tells us.
TUFF TV includes a unique and synergistic combination of programming genres aimed at the male lifestyle. TUFF TV provides the first-ever mix of these specific genres on one network. Programming content consists of Sports, Lifestyle, Drama, Reality, Talk, Specials, and Movies. TUFF TV is also be available via satellite, broadband, wireless, IPTV, and VOD.
Seals is the Chairman and CEO of Atlanta-based Seals Entertainment Company, LLC (Sealsco). The network is a joint venture with Luken Communications, owner of Retro Television Network, launched in 2005 and the home classic television programming.
RBR-TVBR observation: Stay tuned. Another fairly large TUFF TV announcement is coming soon. Local stations need quality content for their side channels. With the economy the way it is, many viewers are cutting the cable and going back to over-the-air TV or internet. Many local TV stations are looking to superserve these new audiences with the best content possible. Much of this is becoming older — and now newer — syndicated product that would have ended up on a cable net.