Streaming provider TuneIn and Buckley Radio announced a partnership making WOR-AM NYC and 11 additional stations in six markets available to over 30 million people across 150 connected products through the TuneIn service.
Formerly RadioTime, TuneIn also powers the Sonos and SqueezeBox music systems, offering up 50,000 streams.
Buckley’s stations in New York, Connecticut and California will be available for the first time through the TuneIn service. WOR New York, with over 1,000,000 listeners per week, will use it as its primary mobile streaming solution for worldwide listening. Other Buckley stations include Connecticut’s WDRC, WWCO, WSNG, WMMW, and California’s Kelly 95.3, Groove 99.3, KNZR, Mix 97.7, KWAV, ESPN 630, Z 97.9, KUBB, Hot 104.7, Q 91 and KIOO.
“As listening habits evolve, it’s crucial that our programming is where our listeners are. The app, vehicle and device integration strategy executed by TuneIn does just that,” said Jared Lapin, Director of Interactive, WOR Radio. “In addition to this unmatched distribution, TuneIn provides a reliable, easy way for us to better serve a growing digital audience, and we are excited about even more ways to strengthen our business in the future.”
TuneIn provides its service in 10 languages across 230 countries and territories, and is building an ad platform to share revenue with broadcast partners in the coming months.
Currently, the company makes money from its app downloads. There are three different apps to choose from with tiered pricing starting at $0.99. These apps are on just about every platform. The pro app allows time shifting of content.
While they’re currently building the ad insertion platform across networks, broadcasters insert the ads they wish. That will also be a choice for the broadcasters after the ad platform is finished.