A company that claims to be the largest online audio sales representation firm in the U.S. has inked a deal with audio streaming provider TuneIn.
The new pact allows AudioHQ to be the exclusive domestic re-seller of TuneIn’s audio advertising inventory. It’s a multi-year deal, for which terms were not disclosed.
“Over the last several years, TuneIn has built an incredibly diverse and totally differentiated platform via partnerships with the best content brands in the audio word,” said Matt Cutair, CEO at AudioHQ. “We have always been focused on partnering with publishers that offer truly unique and scaled advertising opportunities for our brand partners and this new partnership with TuneIn represents another substantial increase in our marketplace footprint.”
Billy Hartman, VP and Head of Global Revenue and Partnerships at TuneIn, said, “TuneIn’s audience is growing, and our inventory continues to scale. We’ve been hyper-focused on content, and creative solutions for our brand partners including live-streaming music festivals, custom podcast series and an emphasis on exclusive. Plus, we’re now producing a variety of content with our league partners, as well as human-hosted curated radio which are focal points for our selling efforts.
“An exclusive partnership with Audio HQ opens up a world of opportunity with a trusted partner in the audio space,” Hartman continued. “With our audio inventory growing, TuneIn benefits from inclusion in Audio HQ’s world-class network and their audio expertise. Meanwhile, our direct team can stay focused on content, and multi-channel digital partnerships.”