Bringing Sound, And Metrics, To Muted TVs

0

RBR+TVBR INFOCUS


For broadcast TV, accurately capturing the out-of-home view has emerged as a top priority. But, just how can this be accurately done?

A New York-based company thinks it has the answer. It involves a smartphone App, the opt-in delivery of audio associated with a television network on a nearby TV, and the data then gathered from the user’s use of the App.

For broadcast TV, this technology-based data from Tunity could be a boon for ad sales.

Please Login to view this content. (Not a member? Join Today!)
You do not have permission to view the comments.

Leave a Reply

Your email address will not be published. Required fields are marked *