RBR+TVBR INFOCUS
For broadcast TV, accurately capturing the out-of-home view has emerged as a top priority. But, just how can this be accurately done?
A New York-based company thinks it has the answer. It involves a smartphone App, the opt-in delivery of audio associated with a television network on a nearby TV, and the data then gathered from the user’s use of the App.
For broadcast TV, this technology-based data from Tunity could be a boon for ad sales.
