The deal will feature brand integrations for Starcom USA (Publicis Groupe) clients within TBS, TNT, Adult Swim and truTV original programming. It’s a first-of-its-kind, year-long marketing and research partnership that was developed for the 2013-14 upfront.
The deal also includes an extensive, customized research study designed to provide better understanding of the overall effectiveness of product integrations. The partnership will kick off in Q4 and will carry through Q3 2014. They they say the hope is to better understand how to best execute integrations in order to yield the greatest impact for advertisers.
