TV household universe up slightly


The Nielsen Company estimates that there will be a 400K increase in television households for the 2009-2010 season, up to 114.9M, representing the smallest increase in a decade. The 2+ population of these households will be an estimated 292M. The top ten markets remain the same, as does the 11-20 group albeit with some leap-frogging.

Nielsen credits Seattle with being the new #13 market, moving up one notch, and Denver has jumped two slots from #18 to #16. Among the displaced were Tampa-St. Pete (#13 to #14), Miami-Ft. Lauderdale (#16 to #17) and Cleveland-Akron (#17 to #18).

The biggest percentage population gainer was New Orleans, still benefitting from returning Katrina evacuees. It’s population estimate grew 5.3% and it almost managed to crack the top 50 market threshold, going from #53 to #51.

The biggest ranking leap was enjoyed by Waco TX, moving from #94 all the way up to #89.

The distinction of being the smallest DMA remains with perennial population rank caboose Glendive MT, which would have to increase its population by a factor of four to overtake #209 North Platte NE.

Where does your market rank for the new season? Click the pdf on this page to download the entire list.