TV Land shows to air live commercials

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TV LandThe season premieres of two series on Viacom’s TV Land will include, for the first time, live commercials delivered by cast members of the shows. “Live commercials were once a mainstay of television, and radio before that, as were what were known as cast commercials, spots that featured stars of shows, frequently still in character playing the parts from their programs. They were staples when marketers and agencies owned the series and controlled the content as well as the ads,”

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.