Broadcast journalists aren’t exactly neophytes and hardly Luddites when it comes to their embrace of technology. They’re catching up with their viewers’ and listeners’ news consumption habits by innovating in strategic ways on a multitude of platforms.
But, how they’re connecting to consumers is changing. Two big digital media players are decreasing in importance.
This is the key finding of newly conducted research conducted by the Radio Television Digital News Association (RTDNA) and Hofstra University.