TV One Names Interim GM In Wake Of President’s Exit

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There’s an interim GM at Urban One’s pay-TV TV One network. That’s because Brad Siegel has exited as TV One President after 2 1/2 years, and informed the leadership team that he’ll be leaving the company.


With his departure, Michelle Rice will serve as interim GM of the 13-year-old entertainment and lifestyle network targeting Black adults.

Rice was one of the inaugural employees of TV One, and joined the network as VP/Distribution Strategy & Operations. She was later promoted to SVP, and ultimately to EVP/Content Distribution and Marketing.

Rice came to TV One with a wealth of progressive leadership experience in cable television spanning affiliate sales and marketing at BET, NBC Cable Networks and iNDemand.

Urban One CEO Alfred Liggins III called Rice “business savvy,” and someone who “understands our demographic and has the energy, vision and discipline to position TV One for the future. She has the respect of our industry and I believe in her ability to provide leadership for our network during this time of intense competition, increased platform availability and growing content targeting the Black viewer.”

Reflecting upon Siegel’s tenure at TV One, Liggins added, “Brad has made many valuable contributions to the network during his tenure and we’re grateful for his work ethic, creativity, professionalism and support of our mission to inform, inspire and entertain the Black community. He’s also an all-around good guy and we wish him well in his future endeavors.”


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