An intense political season and recovering economy combined to push TV stop sales up sharply in Q3. The Television Bureau of Advertising (TVB) reports that spot sales soared 31.7% for the quarter. Year-to-date, that put the gain at 27%.
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Advertising Revenue Comparison in Broadcast Television, 2010 vs. 2009 |
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|
3rd Qtr 2010 |
3rd Qtr 2009 |
% Change |
|
Spot TV* |
4,108,533.3 |
3,119,600.1 |
31.7 |
|
Network TV |
4,784,039.8 |
4,656,588.8 |
2.7 |
|
Syndication |
1,009,869.2 |
1,022,248.4 |
-1.2 |
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Total Broadcast TV |
9,902,442.3 |
8,798,437.3 |
12.5 |
|
Jan-Sept 2010 |
Jan-Sept 2009 |
% Change |
|
|
Spot TV* |
10,997,860.2 |
8,659,145.3 |
27.0 |
|
Network TV |
18,151,775.1 |
17,033,481.3 |
6.6 |
|
Syndication |
2,940,427.1 |
3,208,224.7 |
-8.3 |
|
Total Broadcast TV |
32,090,062.4 |
28,900,851.3 |
11.0 |
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* Spot TV is the 101-market total |
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Copyright 2009, 2010. Kantar Media |
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TVB noted that 22 of the Top 25 advertising categories in local broadcast TV were up in the 3rd quarter. Automotive soared 74.1% and was the #1 ad category. Political, #4, shot up 688%.
24 of local broadcast television’s Top 25 individual advertisers were up in the quarter. Chrysler Group was #1, up 157.3%. Five of the Top 10 were automotive advertisers.
