Hot on the heels of last week’s forecast of 9-10% growth for all of 2008, the TVB is reporting that the present year is showing the down pattern of a non-election year. Local TV station revenues for Q2 (national and local spot combined) were down 6.6%. Throw network and syndication into the mix and the Q2 decline was 2.8%. Automotive continued to be a drag on the tally. The #1 ad category was down 10.2% from Q2 a year ago. Telecommunications gained 9.5% and moved into the #2 slot, ahead of Restaurants, down 3.4%. #4 Car & Truck Dealers was up 1.2% and #5 Furniture Stores was down 3.7%.
|
2nd Qtr 2007 |
2nd Qtr 2006 |
% Change |
Local Broadcast TV |
3,848,603,400 |
4,119,829,000 |
-6.6 |
Syndicated TV |
1,010,913,100 |
1,060,510,600 |
-4.7 |
Network TV |
6,599,439,400 |
6,612,768,500 |
-0.2 |
Total Broadcast TV |
11,458,955,900 |
11,793,108,100 |
-2.8 |
|
First Half 2007 |
First Half 2006 |
% Change |
Local Broadcast TV |
7,887,344,700 |
8,283,418,100 |
-4.8 |
Syndicated TV |
1,997,671,000 |
2,109,131,400 |
-5.3 |
Network TV |
13,323,264,300 |
13,805,426,700 |
-3.5 |
Total Broadcast TV |
23,208,280,000 |
24,197,976,200 |
-4.1 |
Copyright 2006, 2007. TNS Media Intelligence