TV station revenues fell 6.6% in Q2

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Hot on the heels of last week’s forecast of 9-10% growth for all of 2008, the TVB is reporting that the present year is showing the down pattern of a non-election year. Local TV station revenues for Q2 (national and local spot combined) were down 6.6%. Throw network and syndication into the mix and the Q2 decline was 2.8%. Automotive continued to be a drag on the tally. The #1 ad category was down 10.2% from Q2 a year ago. Telecommunications gained 9.5% and moved into the #2 slot, ahead of Restaurants, down 3.4%. #4 Car & Truck Dealers was up 1.2% and #5 Furniture Stores was down 3.7%.


2nd QUARTER 2007 SUMMARY – LOCAL BROADCAST: Top 100 Markets

2nd Qtr 2007

2nd Qtr 2006

% Change

Local Broadcast TV

3,848,603,400

4,119,829,000

-6.6

Syndicated TV

1,010,913,100

1,060,510,600

-4.7

Network TV

6,599,439,400

6,612,768,500

-0.2

Total Broadcast TV

11,458,955,900

11,793,108,100

-2.8

FIRST HALF 2007 SUMMARY – LOCAL BROADCAST: Top 100 Markets

First Half 2007

First Half 2006

% Change

Local Broadcast TV

7,887,344,700

8,283,418,100

-4.8

Syndicated TV

1,997,671,000

2,109,131,400

-5.3

Network TV

13,323,264,300

13,805,426,700

-3.5

Total Broadcast TV

23,208,280,000

24,197,976,200

-4.1

Copyright 2006, 2007. TNS Media Intelligence