Internet Broadcasting, a local Internet solution provider for broadcast publishers and advertisers targeting local markets, released the results of a custom study from Borrell Associates showing that IB-affiliated TV stations had dramatically greater revenue from online advertising than non-affiliated stations. Among the study’s findings:
* IB-affiliated stations had an average of 61% higher revenue from online advertising last year vs. non-affiliated stations — $871,723 vs. $542,275 for non-affiliated stations.
* IB-affiliated stations had 36% higher average online revenue per household in each market vs. non-affiliated stations — $.71 per household vs. $.52 for non-affiliated stations.
* IB-affiliated stations generate more local online ad revenue in each market — $.53 per household — than non-affiliated stations generate in total online ad revenue — $.52 per household.
* IB-affiliated stations had three times the national online ad revenue per household in each market — $.18 per household vs. $.06 per household.
* IB-affiliated stations had significantly greater online revenue growth projections for 2008 than non-affiliated stations — 48% vs. 35%.