TV: The Media That Moves Marketers The Most?


Here’s a study that paints a rosy picture for broadcast and cable television stations with respect to their power to convert media consumers to buyers of goods and services.

Of all media, TV’s impact on consumer purchasing behavior is tops. In fact, the impact is greater than all other media combined.

That said, the findings come from a study conducted on behalf of the Television Bureau of Advertising (TVB).

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