New data from Nielsen indicates that TV is under attack from Internet-ready devices like smartphones, making them the primary screen as opposed to their assumed secondary screen role.
ABC News reports that data provided to The Associated Press shows that the number of 18-to-34-year-olds who used a smartphone, tablet or TV-connected device like a streaming box rose 26 percent in May compared to a year earlier, to an average of 8.5 million people per minute.
Those in the same age group who watched TV, listened to radio or used a computer fell 8 percent over the same time, to 16.6 million people.
Nielsen’s inaugural “Comparable Metrics” report for the first time introduces data that directly compares the time people spend on various devices.
It used to be that parents worried that television was taking away family time in the form of discussions, board games, and outdoor activities. This latest news suggests that even the days of watching a show together may be numbered.
It’s hard for me to imagine someone sitting in front of a large, flat screen TV, but watching on a 5″ phone screen.
Comments are closed.