TVB, the broadcast television industry’s equivalent to the radio industry’s RAB, has set the stage for its annual advertising outlook conference. It’s set for Thursday, Sept. 28 at Pier 60 in New York’s Chelsea neighborhood, along the Hudson River.
Forward ’17 takes a C-suite look at local broadcast TV through the lens of revenue generation.
More than 550 CEOs and media executives are expected at this annual event, which this year will feature discussions led by advertising, marketing, digital technology and political experts.
Agenda highlights include:
- One-On-One with: Professor Byron Sharp, Director, Ehrenberg-Bass Institute for Marketing Science, University of South Australia
- Automotive Keynote: Jason Stein, VP/Publisher, Automotive News
- 2018 Political Spending Projections: Mark Mellman, CEO, The Mellman Group; President, American Association of Political Consultants; Steve Passwaiter, Vice President and General Manager, Kantar Media/CMAG; Corey Platt, Political Director, Democratic Governors Association
- Wall Street Keynote: Marci Ryvicker, Managing Director of Wells Fargo Securities
- Measurement and Quantifiable Analytics Super Session: comScore, Lotame, Nielsen, Sorenson, Verance
- TVB NEXT: Recognizing “Tomorrow’s Media Leaders”
- Automated (Programmatic) TV and ATSC 3.0: WideOrbit, Videa and other companies
Featured Speakers:
Bob Liodice, CEO, ANA
Bill Livek, Executive Vice Chairman & President, comScore
Jeff Wender, Managing Director, Local Media, Nielsen
Steve Passwaiter, VP and General Manager, Kantar Media/CMAG
Kelly Abcarian, SVP Product Leadership, Gracenote
Professor Byron Sharp, Director, Ehrenberg-Bass Institute for Marketing Science, University of South Australia
Perry Sook, Founder, President & CEO, Nexstar Media Group
Rick Ducey, Ph.D., Managing Director, BIA/Kelsey
Mark Mellman, President, American Association of Political Consultants
Confirmed Agency Attendees:
Patty Snyder, Managing Partner, US Director Broadcast Operations, Group M
Cindy Clements, President, Local Investment, Omnicom Media Group
Frank Friedman, President, Local Investment, Publicis Media Exchange
Charlie Rutman, EVP, Managing Partner, Horizon Media
Nancy Larkin, SVP, Managing Director, Local Video, Horizon Media
Vincent Letang, EVP, Global Market Intelligence, MAGNA
Jennifer Hungerbuhler, EVP, Managing Dir. Local Media Investment, Amplifi
To register for this event, please click here:
https://www.tvb.org/Public/ForwardConference2017Overview/Registration.aspx
