TVB: Local TV The ‘Overwhelming’ Irma News Choice


TAMARAC, FLA. — When it came time to prepare for one of the biggest and most dangerous hurricanes to ever make landfall in the mainland U.S., there was one “overwhelming” choice when it came to news and information before, during, and after the storm.

No, it wasn’t radio, although it played a big part as a dissemination vehicle. The trophy goes to local broadcast TV, so says the trade association that represents VHF and UHF stations across the U.S.

As news surfaced this morning of the deaths of 8 nursing home residents at a facility just six blocks north of RBR+TVBR’s editorial offices in Hollywood, Fla., we were emotionally stricken. It empowered us to pen an RBR+TVBR OBSERVATION, which appears below for subscribers only.

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