Are Local TV Political Ads No Longer Effective?


The surprise victory of President-Elect Donald Trump sent shock waves across many a media newsroom. But, what about the C-Suite’s sales and accounting teams?

Given the vast amount of money the Hillary Clinton campaign spent on spot TV advertising in a losing effort, are political campaigns poised to drop multi-million advertising plans that use local TV?

Don’t bet on it, TVB says.

That’s because winning campaigns benefit from local TV spots.

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.