TVB ePort has secured the support of 605 committed stations in 178 markets, representing 96.1% of the U.S., the Television Bureau of Advertising announced. It will be available in 98 of the top 100 markets.
“TVB ePort’s momentum is continuing to swell—we passed the 500-station mark just under a month ago,” said TVB President Chris Rohrs. “We are still hearing from additional TV stations every day, and we expect ePort will be everywhere.” The project was announced 2/21 with an infusion of seed money from the NAB, with the remainder of funding to come from broadcast groups and rep firms.
ePort is now in beta test mode, with selected Spot TV buyers sending orders to selected stations electronically. The entire suite of open standard transactions–from avail through invoice for stations’ airtime, websites, digital subchannels and other multiplatform offerings–is expected to be available through TVB ePort by Q2 2008.