Are you reading this from a forwarded email?
New readers can receive our TVBR Morning Epaper FREE for the next 60 Business days! SIGN UP HERE
Welcome to TVBR's Daily Epaper
Volume 22, Issue 108, Jim Carnegie, Editor & Publisher
Thursday Morning June 2nd, 2005

TV News®

Nielsen blinked, LPM delayed
Faced with heavy criticism from broadcasters, Nielsen Media Research has agreed to put off today's scheduled launch of Local People Meters in Washington, DC and Philadelphia - - but only until June 30th. Nielsen says that extending the test period for another 28 days will give broadcasters time to understand LPMs. But the broadcasters say they already understand LPMs and that what's needed is for Nielsen to fix its problems. "It is apparent that many of our clients in these markets require more time to understand the impact that this change in methodology will have on their businesses. We see our LPM rollout schedule as part of our paramount duty to provide the most accurate and up-to-date information possible. Because we have no doubt that LPM technology is far superior to any existing alternative, we are anxious to establish it as the currency as soon as possible so that all users of the data will be able to take advantage of increased accuracy," Nielsen said in a notice sent yesterday to clients. By holding off until June 30th, Nielsen says clients in the two markets will be able to compare LPM data to the Metered Market service for the May sweeps. Nielsen General Manager/Local Service Jack Oken told TVBR that May sweeps data should be available to stations in the DC and Philly markets around June 13th. As for the faulting issue, he says Nielsen is implementing initiatives in all of its LPM markets, including the two newest ones - - in particular personal coaching and performance-based incentives to keep participating households from faulting out of the data collection. Oken said those initiatives will probably be implemented in DC and Philly by the end of the 28-day period. But Oken says he foresees no possibility of LPM being further delayed in those two markets. "The request that was made was a reasonable one (to delay for the May sweeps data). Past this point I don't see anything else that might arise," he said.

Broadcasters welcome delay, but want more
Tribune Broadcasting President Pat Mullen, who had written to Nielsen President Susan Whiting on behalf of many major group owners (6/1/05 TVBR #107), is hopeful that the move to delay LPM in Washington, DC and Philadelphia creates an opportunity for further discussions with the ratings company. "What's disappointing is that Nielsen, in their client communication, clearly states that at the end of the month they're going to make it the currency - - that the only reason for delay is to allow us to compare the data in the month of May and to give us more time to understand the impact of the changing technology. I suggest to you that the industry knows the impact of the changing technology. That's not the issue at all. What we're simply asking and would like to see them do is improve the fault rates and the in-tabs to make their service deliver the product they said they were going to deliver," Mullen told TVBR. But since Tribune is still dissatisfied with LPM in New York, LA and Chicago after several months of operation, Mullen is skeptical that anything is going to change in DC or Philly in 28 days. "I'm wide open to additional conversations with Nielsen about any approaches that might be helpful, but I don't think a month does a trend make," he said. Allbritton Communications VP Jerry Fritz sounded a bit cynical when TVBR spoke to him yesterday. "Sometimes monopolies do the right thing for a month," he said. "This gives us time to evaluate the demos, not just the gross household numbers - - and that's good." And Fritz added that it also gives Nielsen time to put people in the field to work with LPM households to reduce fault rates. "We're going to watch them very closely to ensure that those rates come down, but frankly that's what they said they were going to do in New York 18 months ago and the faulting rates have not come down," Fritz said. Also weighing in was the Don't Count Us Out Coalition, which maintains that LPMs undercount minorities in all markets and, with backing from News Corporation, has been pressing Congress for legislation to regulate Nielsen. "We support the efforts and intense pressure mounted by the independent broadcasters group that helped bring this delay. However, we still stand strong that the only way to ensure that Nielsen is held accountable is through authoritative, independent oversight," said Lillian Rodriguez-Lopez, President of the Hispanic Federation and a founding member of the Coalition.

TVBR observation: From where we sit, it looks like Nielsen and its broadcaster clients aren't even on the same page in discussing LPMs. Nowhere in Nielsen's notice delaying the DC and Philly roll-outs does it even mention fault rates or Media Rating Council accreditation, but those are the issues we hear broadcasters complaining most about. Several of the complaining broadcasters, including Tribune, Fox, CBS, NBC and Scripps, own stations in the first LPM market, Boston, so they've had a couple of years of experience and don't need any more time to understand how the LPM methodology works. Tribune's Mullen assures us he's no Luddite opposed to new technology - - and in fact is a big booster of Arbitron's Portable People Meter tests in Houston - - but doesn't think Nielsen should keep rolling out more LPM markets until it fixes problems with the ones it already has. Meanwhile, Nielsen insists that everything is hunky-dory in New York, LA and Chicago and it doesn't understand why MRC accreditation in those markets is taking so long.

Will Supremes decide to redecide 3rd Circuit?
The Supreme Court has a private session on today's schedule during which it will decide whether or not to take a look at the Third Circuit Court's decision to send the greater bulk of the FCC's monumental - - and monumentally stalled - - 6/2/03 media ownership rulemaking back to the Commission for reconsideration or rejustification. Broadcast companies have legal eagles ready to squawk, even while the watchdogs bark. According to the Legal Times, six big media companies are joining the NAB in asking for Supreme intervention - - Tribune, NBC, Viacom, Media General, Sinclair and Gannett. Despite the fact that the 3rd Circuit ruling was widely regarded as a slap at the FCC for going to far down the deregulatory path, LT believes the media companies will argue that the FCC didn't go far enough. Unfair restriction of the companies' First Amendment rights is expected to be a cornerstone argument, along with failure of the new rules to take into consideration the deregulatory bent of Congress's 1996 Telecommunications Act. Watchdogs, on the other hand - - including FAIR, Center For Digital Democracy, Media Alliance and Consumer Federation of America, are said to be arguing that the industry is challenging rules which may not exist, since they are under reconsideration, and that any challenge is therefore premature. LT speculates that SCOTUS will sit this one out, in part because that is what the FCC chose to do.


Bentley takes an unwanted bath
When Paris Hilton gave a car a bath for the benefit of the Carl's Jr. hamburger chain, she set off another round of protest from TV content watchdogs. She also drew the maker of the car unwittingly into the eye of the media hurricane - - but Bentley Motors appears to be taking it calmly in first gear. The luxury car manufacturer, which operates under the Volkswagen family umbrella, had no idea it would have a supporting role in the controversial commercial, according to Adweek.com. The company is said to have sent out a statement noting the increasing frequency of such incidents, speculating that it is perhaps inevitable that others will try to bask in the reflected glow of Bentley's excellent products.

ESPN passes on hockey extension
Its players remain on strike after missing the entire 2004-2005 season, but the National Hockey League still thinks the TV rights for about 100 games for next season (assuming there is one) are worth 60 million bucks. ESPN doesn't agree, so it's passed on its option to extend its telecast contract for another year. It would have taken the same kind of revenue-sharing deal that NBC has for seven regular season games and the most important games of the Stanley Cup Playoffs, but the NHL declined, issuing a statement that "We have no interest in further devaluing the product."

TVBR observation: It appears that the NHL owners (and the striking players as well) are living in a fantasy world. Not only is no one going to pay 60 million for the rights to next season, but they should consider themselves lucky that anyone is willing to even take a chance on hockey after the damage that's been done to the sport by missing an entire season. Some other cable network will probably work a deal for next season, but it likely won't be for much in the way of guaranteed payments - - and certainly nowhere near 60 million.

Paxson's auditor resigns
Ernst & Young (E&Y) has resigned as the independent auditor for Paxson Communications. The company told the SEC it has commenced the search for a new auditor. In a letter accompanying Paxson's SEC filing, E&Y agreed that there had been no disagreement over accounting principles or practices, nor any "reportable events," except for problems noted in Paxson's last two annual reports regarding weaknesses in internal controls. According to Paxson, those problems have been corrected. E&Y's letter said "we make no comment whatsoever regarding the current status of the material weakness in internal controls or regarding the current status of any remedial actions taken with respect to such material weakness."


Adbiz©

Arbitron responds to XM ratings story
As promised, a point-by-point response from Arbitron on concerns we aired from a buyer and industry researcher on XM's "Custom Listening Study." Actually, we got that, and a complete education on satellite radio ratings - - compliments of Dr. Ed Cohen, Arbitron VP/Domestic Radio Research, who was happy to respond to our Tuesday story (5/31 RBR #106): "Arbitron has conducted custom ratings studies for XM Satellite Radio for over three years. To date, five studies have been released and the Spring 2005 study is in the field now. These studies are proprietary to XM, although Arbitron has publicly discussed the methodology involved, and answered questions at presentations a number of times over this period. Over time, the methodology has evolved somewhat, just as our syndicated diary service methodology has been tweaked over time. These changes are designed to improve the quality of the data and we hold this service to the same standards as the diary service. It is extremely important to Arbitron that we not compromise the quality of our services, whether it is our syndicated radio audience measurement service or our custom studies. | See the rest here. |

ABC wraps up 2.1 billion in upfront deal-making
Kudos for the big turnaround go to and ABC Sales President Mike Shaw and Disney CEO-elect Bob Iger, who had backed a strategy of allowing for additional investment in new programming (ABC ordered five new shows for fall and six for mid-season). ABC has taken in primetime commitments from advertisers worth 2.1 billion during the upfront and has at least 20 new advertisers on board for next season, according to the net. If the 2.1 billion figure remains after the smoke clears and advertisers keep their commitments, ABC could be up 30% over last year's 1.6 billion upfront. Average CPM increases of 4% to 6% are expected. Among the most popular shows among buyers were reportedly "Commander-in-Chief," "Invasion" and "Emily's Reasons Why Not." Meanwhile, most of the other networks still writing business could wrap up by the end of this week, possibly including NBC as well.

TV networks OK TV condom ads on primetime
After a bit of negotiation (5/13 TVBR #95), Church & Dwight's Trojan condoms has placed a new campaign with NBC and the WB for primetime ads and is making a pitch to other networks as well. The spots will differ from the humor-laced radio ads - - Trojan will try to emphasize responsible behavior. The ads will detail stats on sexually transmitted diseases, among other things.

Lowe's narrows review
Lowe's has narrowed the review list for its 300 million creative and media planning and buying account. Six agencies in addition to the incumbent, McCann Erickson NY, which handles creative, and media agency Universal McCann, will move forward. Other agencies include BBDO Worldwide NY; TBWA/Chiat/Day NY and Element 79 Chicago, partnered with media agency OMD, and Campbell-Ewald Detroit, teamed with Carat. The two others, Deutsch NY and Doner Detroit, have in-house media buying and planning.

Ad spend rose 4.4% in Q1
US ad spend was up 4.4% to 33.5 billion in Q1 over a year earlier, marking the slimmest gain in quarterly spend since late 2003, according to TNS Media Intelligence. Cable and the Internet saw the biggest gains, rising 18% and 8.2%, respectively. But newspapers were pretty much unchanged. Marketers spent 5.87 billion on newspaper ads in Q1, compared with 5.85 billion a year earlier. Network TV drew 5.85 billion in the first three months of the year, up 3.8% from Q1 '04. Spend on cable increased to 3.5 billion, while spend in local magazines rose 26% to 103.7 million. Automotive remained the ad category, with domestic and foreign car manufacturers and dealers spending 4.1 billion in the quarter.


Radio & Television Business Report

Coming in the July issue:

Media Business Report:
"People Make the Difference" -- We've asked our readers to give recognition to the people that are making a difference in today's business environment.
GM Talkback:
Who in your company or stations deserves
a pat on the back and why?
AdBiz:
Carat Americas CEO David Verklin: "Mastering a digital future" from advertising in a digital convergence world to improving metrics to the TV upfront and more.
Special Report:
Part II: "Going Private" - time to loose that chain around your neck. We show you how.
Media Markets & Money:
Mid Year Report -- "Going independent": Not many have taken this road, but in recent years Post-Newsweek's WJXT-TV Jacksonville, FL and Young Broadcasting's KRON-TV San Francisco have gone from being major network affiliates to being independent. RBR/TVBR looks at how they did it.

Reserve your Ad Marketing Space today. Advertising space is limited, contact:
June Barnes [email protected] -- or -- Jim Carnegie [email protected]


Media Markets & MoneyTM
Emmis settles with convertible holders
Emmis Communications announced late yesterday that it had come to terms with holders of more than two-thirds of its convertible preferred stock, settling the lawsuit that Emmis had filed last month (5/17/05 TVBR #97) to clear up the anti-dilution terms of the convertible issue. The settlement clears the way for Emmis to proceed with its previously announced Dutch Auction for 20.25 million of its own shares. The tender is now set to expire on June 13th. Emmis has also called a special shareholders meeting for that day to approve terms of the settlement with the convertible preferred holders.


Washington Beat
Tale of immature 21 and not-so-sweet 16
WBOC-TV 16/WBOC-DT 21 Salisbury MD tried unsuccessfully to shoot down a CP for an analog television station to the southwest in the Norfolk DMA. They argued that normal separation standards are rendered ineffective since much of the distance between the two markets is water, in the form of the Chesapeake Bay. WBOC claims its Channel 16 analog station started experiencing severe interference from another Norfolk station, WHRO, when its DT version began operating on the same channel in April 2002. It blamed the interference on "ducting," and increase of signal carriage over water. It asked the FCC to take steps not only to eliminate that interference, but to stop the construction of the new Channel 21 facility in Norfolk, which it said would cause similar interference. Copeland Channel 21, which is in line to build the new station, argues that analog-to-digital interference is much less likely to occur, noting that there are no reports of reverse interference in the case cited above; that is, WBOC-TV is not interfering with WHRO-DT. Copeland said, "...the digital signal is much more robust than an analog signal, and much more resistant to interference." The FCC said that ducting is weather-related and highly variable. It said it still has not ruled on the WBOC-TV/WHRO-DT interference situation. And it said that the possibility of Channel 21 interference to WBOC-DT was speculative, that the engineering specs for the new station were legally kosher, and remedies will be available if interference does in fact turn out to be a problem. Petition to deny denied.

PAC attacks:
Political season approaching 24/7
There is certainly a lot more pressure on inventory from political types on or around election time, but the ever-intensifying battle for the hearts and minds of a nearly 50-50 electorate is keeping the cash flowing in the once-seasonal political category. Two radio campaigns have just been announced. One, coming from Family Research Council, is heading for Ohio airspace, and questions Sen. Mike DeWine's (R-OH) participation in the coalition of moderates from both parties in the filibuster compromise deal reached a week ago. On the other side of the fence, MoveOn.org is running ads in the districts of seven Republican reps who have received campaign cash from embattled House Majority Leader Tom Delay (T-TX), including Melissa Hart (R-PA), Dave Reichardt (R-WA), Chris Chocola (R-IN), Rob Simmons (R-CT), Mike Sodrel (R-IN), Heather Wilson (R-NM) and Marilyn Musgrave (R-CO).


Programming
SNTA highlights
daytime viewing habits
Following syndication's dominant showing at the recent Daytime Emmy Awards, a new study of the daytime viewing habits of 25-54 year-old women finds syndication builds faster reach, and higher overall reach than network daytime. The analysis by SNTA also reveals that syndicated daytime delivers these valuable consumers across key categories better than both network day and network prime. Citing Nielsen average ratings for women 25-54 (October-March, 2004-2005), the study also notes that: Syndication rose 2.5% while network daytime fell 5.1% (when compared to the same time period for 2003/04). 5 of the top 10 daytime shows are in syndication. Syndication's average rating is 14 times the size of the average cable rating. Analyzing data from Nielsen, IMS Telecume and CMR, SNTA found that re-allocating a daytime network-only schedule to one consisting of equal spend behind both network and syndication can increase an advertiser's daytime reach 32%--with a 30% decrease in frequency among the heaviest viewers. "Syndication's quality programs are held in high esteem by viewers, as well as industry peers. It's no surprise that this results in leadership ratings and reach advantages over daytime dramas," said Mitch Burg, president, SNTA. Further, SNTA's MRI analysis demonstrates that syndication day delivers sought-after consumers - including frequent shoppers, restaurant-goers, car buyers and purchasers of big ticket electronics like plasma TVs and home theater systems. | See the full study here |

"Survivor" heads to OLN
Comcast's Outdoor Life Network (OLN) announced yesterday that it has secured the syndication rights to Mark Burnett's "Survivor" series which had their first run on CBS. "It's a terrific show for us," said OLN President Gavin Harvey. Burnett said he chose the deal with OLN over the new reality TV cable net being launched by News Corporation because of OLN's commitment to promote the show and the economics of the contract. Terms were not revealed. OLN now has the syndication rights to the first 10 seasons of Survivor, with an option to pick up two more.

TVBR observation: Will people watch a reality TV contest where the outcome is already well known? OLN thinks it can draw Survivor fans back to watch the reruns, as well as attracting new viewers. Kind of like ESPN Classic airing historic sports events.


Ratings & Research
A big week for Fox
The finale of "American Idol" as the May sweeps came to an end gave Fox a big win in the Nielsen ratings for the most recent week. It easily won for Households with a 7.5 rating and 13 share, but was even more dominant in the 18-49 demo at 5.1/16, far ahead of second-place NBC at 2.8/8. Back to HH, CBS was second at 6.4/11, followed by NBC at 5.2/9, ABC 4.7/8, UPN 1.9/3, WB 1.7/3 and Pax 0.4/1. | View the Numbers |

Housewives reign supreme with TiVo users
Even the season finale of Fox's "American Idol" couldn't knock ABC's "Desperate Housewives" from being the week's most popular show for owners of TiVo digital video recorders. It looks like many Housewives fans are also staying with ABC for "Grey's Anatomy," a mid-season replacement series which has proven its strength and already been renewed. | Tivo Top 25 |


Stock Talk
Slow growth is good news
A report that manufacturing growth has slowed was taken as good news by Wall Street traders. The reasoning is that if inflation remains in check, the Fed will ease off on raising rates. The Dow Industrials closed up 81 points, or 0.8%, at 10,549.

It was also a good day for most TV stocks, although there were no big movers. Univision rose 1.5% as the best performer. Nexstar led the other way, falling 1.4%.


Stocks

Here's how stocks fared on Wednesday

Company Symbol Close Change Company Symbol Close Change

Acme

ACME

3.91

-0.05

McGraw-Hill

MHP

43.65

-0.01

Belo

BLC

24.79

+0.21

Media General

MEG

60.56

-0.54

Clear Channel

CCU

29.49

+0.26

Meredith

MDP

49.42

-0.18

Disney

DIS

27.58

+0.14

News Corp.

NWS

16.65

-0.06

Emmis

EMMS

17.99

+0.23

Nexstar

NXST

5.51

-0.08

Entravision

EVC

7.48

+0.05

NY Times

NYT

31.35

-0.02

Fisher

FSCI

51.00

+0.16

Paxson

PAX

0.75

unch

Gannett

GCI

74.24

+0.05

Saga Commun.

SGA

13.85

+0.05

Gen. Electric

GE

36.93

+0.45

Scripps

SSP

51.08

-0.02

Granite

GBTVK

0.17

unch

Sinclair

SBGI

8.85

+0.04

Gray

GTN

11.77

+0.02

Time Warner

TWX

17.49

+0.09

Gray, C1. A

GTNa

11.30

+0.15

Tribune

TRB

35.97

-0.21

Hearst-Argyle

HTV

24.96

unch

Univision

UVN

27.02

+0.41

Jeff-Pilot

JP

50.57

+0.17

Viacom, Cl. A

VIA

34.18

-0.26

Journal Comm.

JRN

16.84

+0.09

Viacom, Cl. B

VIAb

34.18

-0.11

Liberty Corp

LC

36.54

+0.43

Wash. Post

WPO

833.00

+3.00

LIN TV

TVL

14.72

+0.17

Young

YBTVA

5.69

-0.07


Bounceback

Send Us Your OpinionsWe want to
hear from you.

This is your column, so send your comments to [email protected]


RBR - Radio News

When will Infinity
cut spot loads?
Infinity has announced plans to reduce spot loads on 60 of its more than 180 stations, but Wachovia Securities analyst Jim Boyle says he hasn't seen any evidence of it yet in his monthly analysis of top 12 market data from Media Monitors. But he is pleased that radio operators resisted the temptation to add inventory in May - - historically the top month for radio ad demand and revenues - - and held to an FM drive time average of 12.0 units per hour for the month. "There is still room for improvement, in our view, as several groups maintain inventory levels above the industry average. Such groups include Emmis, Infinity, Disney, Susquehanna, Beasley and Greater Media, to name a few. We think that the next crucial step is for Infinity to slash its spot load level, which has been above 13.0 units per hour on average (drive time - - FM only) since January 2005," Boyle wrote. So when is the effort by many groups, led by Clear Channel's Less is More initiative, going to pay off? Boyle says it is already - - but not for all stations or all markets. "Some radio groups are indeed regaining the pricing power that was lost in 2003 and 2004. On the quarterly conference calls (just a few weeks ago), we heard that advertiser demand had increased in various markets and across several categories, with critical auto being one of them. We still expect the rest of the year to be choppy, with some months better than others. Overall, however, we are pleased with the changes that are evolving in radio - - at both the product and operational levels," Boyle said. | View the Chart |


TVBR Radar 2005
Television News you won't read any where else. TVBR--First, Accurate, and Independently Owned.

CBS and NBC want hold
on LPM rollout
Large number of station groups have now asked Nielsen Media Research to put LPMs on hold while the ratings company works on Media Ratings Council (MRC) accreditation in its existing LPM markets. For the first time, both CBS and NBC have joined in the growing chorus of broadcasters calling for a halt to the LPM roll out. As signatories to a letter written by Tribune Broadcasting President Pat Mullen, the list of objecting broadcasters includes long-time LPM opponent News Corp./Fox, along with other major groups. Ms Whiting also spoke with TVBR late last night and stated "LPM will roll forward in DC and Philly as scheduled." As for being perceived as not hearing or wanting to listen to broadcasters concerns Whiting said "Is further from the truth as we (Nielsen) don't want to be at odds with so many large clients and at the same time we are trying to balance reporting information and accomplish the best of all clients concerned."
TVBR observation: Talk about politics well this is it. First party ready to roll out LPM and move forward to the future with technology and the other side not wanting or ready to improve until they are faced with a crisis then react to the crisis. Bottom line nobody likes change or improvement until a crisis hits them in the face. | The letters: | Broadcasters to Nielsen; Nielsen to Broadcasters; Broadcasters reply to Nielsen. Kicker is the last letter sent to Nielsen by Broadcaster (Mullen) late yesterday, 5/3/1/05, Broadcasters did not wait for a Nielsen reply to which Mullen stated he would be on the next plane to NYC to discuss the issue(s). Instead, Broadcaster just fired off a PR release last night to what you have just read. 06/01/05 TVBR #107

Analyst: Clear Channel
needs a Plan B
tried to wow Wall Street by announcing a major restructuring -spinning off CC Entertainment, selling 10% of CC Outdoor in an IPO, upping the company's regular dividend and paying a special three bucks per share dividend. But while the stock got a brief bump, it has since been hurt by Hicks, Muse, Tate & Furst dumping its stake and is now back at its 52-week low. So, Bear Stearns analyst Victor Miller says Clear Channel management needs a Plan B. TVBR observation: Admittedly unlikely to happen, but an interesting proposition from one of Wall Street's more creative thinkers. One problem, though, is finding someone willing and able to pay 1.5 billion or more for CC Entertainment. Although competitors House of Blues and JAM Productions are reportedly interested bidders, it appears they only want the concert promotion business - - and as we noted previously, it would be very difficult to find buyers at decent prices for some of the other pieces of CC Entertainment. It would have to be all or nothing to make sense for the seller. Millers recommendation see 06/01/05 TVBR #107

Verklin on the TV upfront
I think it's much softer than anyone wants to talk about - - much softer. I've been saying it to you guys in the beginning, that I didn't see the upfront going higher than 3% CPM increases. I think I'm actually high - - I think we'll end up at one or two percent when all the smoke clears. Budgets, are probably down by 10% overall. 06/01/05 TVBR #107

Ready or not, LPM is coming to DC and Philly in two days
No minds were changed as Nielsen officials are all systems go as Local People Meters (LPM) will become the local TV ratings currency in both Washington and Philadelphia (6/2), even though the owners of five of the DC market's six major commercial stations want LPMs put on hold. "It's unclear what we can do. They're a monopoly," said Jerry Fritz, VP of Allbritton, which owns WJLA-TV (Ch. 7, ABC). TVBR observation: It's not just the fault rates that concern broadcasters, but change itself. By instituting a new system of measurement, there are going to be winners and losers. So far, the experience with LPM has been that stations targeting younger demos, particularly young blacks and Hispanics, have seen their ratings decline, while a number of cable networks have seen their ratings improve in those demos - - and overall. Nielsen says that's because LPM is providing more and better data. The stations who've lost out say LPM is not doing a good job of counting viewers in their demos. The bottom line is that by early next year, all of the top 10 markets will be bought and sold on the basis of LPM numbers. Broadcasters can pressure Nielsen to improve its sample and work on training participants to reduce fault rates, but they're going to have to get used to LPM as the new currency for their business. Learn now to use LPM, understand it, and work with it.
05/31/05 TVBR #106

Ray Warren on the TV upfront
As the saying goes or question - what runs down hill? Ray had some comments that back up what we've been hearing--that cable didn't get off to quite a good start this time around as last year: "There were some cable deals done early, but I thought cable came out a little hot and we need to let them cool off a little bit."
05/31/05 TVBR #106

Research guru discusses
XM ratings report
We asked a well-known industry research guru about XM's "Custom Listening Study" from Arbitron, sent to agencies for a year or so now. A radio buyer had sent the report to the researcher, who looked it over for both of us. "They're rating XM listening based on interviewing what they call the 'primary user.' They have some good methodologies approaches-they're using random selection of the sample. Someone has to be a subscriber for at least 60 days. It's telephone interview, which is good. But what they're doing is asking the household to define the primary user of XM. Which raises the interesting question of how can a household determine this? In other words do they ask everyone in the household to vote on the primary user, do they simply ask the person who answers the phone, or do they ask the person who's listed as the subscriber?" TVBR observation: Satellite radio will be put under the microscope as business tightens. Radio operators your key is to stay focused and be Local and be seen in your communities with remotes. Real People not a satellite.
05/31/05 TVBR #106

On 12/31/08,
kiss analog TV good-bye
The House Subcommittee on Telecommunications and the Internet entertained a panel of no less than 11 witnesses as it discussed the Staff Discussion Draft of the DTV Transition Act of 2005. At this point, nothing is set in stone, much less ink. We witnessed it personally as RBR was there and we viewed the audience and did not seem to be a single person who objected to setting 12/31/08 as the last day for analog TV broadcast. 05/27/05 TVBR #105

DC stations want LPM halted
There are two very different views of how Local People Meters (LPM) are working in the Washington, DC market. "Nielsen's numbers are wrong, because the new Local People Meter System is not counting lots of people," said Allbritton Communications Sr. VP Jerry Fritz. The faulting rates are simply off the chart. Nielsen won't fix them before it launches the new service and we don't like that." Specifically, Allbritton, Gannett, News Corporation and Tribune, which collectively own five of the six major commercial stations in the DC market, want Nielsen to put LPMs on hold until it corrects what they identify as problems and get Media Rating Council (MRC) accreditation for the LPM service. That's not likely to happen. "The sample is right on," said Nielsen spokesman Jack Loftus. 05/26/05 TVBR #104


Visit MediaHeadHunters.com
Local Sales Manager
LIN TV, one of the premiere operators, needs a leader at WOOD-TV8, NBC affiliate, in Grand Rapids to take charge of the Sales Team. Revenue successes with Marshall Marketing, NSI Stellar data and Eckstein Summers projects required. Knowledge of VCI and One Domain a plus.

GSM Opportunity with Emmis
Legendary KSHE-95 St Louis needs a strong GSM with minimum 5 years battle experience and NTR skills a plus. Generous benefits and compensation await. Are you ready for this challenge!

See TV Careers

Dear Cathy- What a great job RBR/TVBR did recruiting top talent for W.B. Grimes & Company!! The quality and sheer number of candidates RBR/TVBR produced was just outstanding. You out-pulled all the other publications and on-line recruiting sources we've used ten to one. Every member of our broadcast brokerage team was introduced to us through RBR/TVBR. Thank you.

Larry Grimes, President
W.B. Grimes & Company
Investment Bankers to the
Media Industry

Find Your TV Career

Post Your Companies Job Openings


Other Links

State Associations
Contact Us

Publisher question:
Reading TVBR from a friend?
Receive your own morning copy at
www.tvbr.tv


Help Desk

Having problems with our epapers?
Please send Questions/Concerns to:
[email protected]

If you wish to remove your name completely from our database use this link __UNSUB__

If you wish to unsubscribe
to TVBR only use this link

TVBR Epaper -- 108 annual
or just 9 a month

©2005 Radio Business Report/Television Business Report, Inc. All rights reserved.
Television Business Report -- 2050 Old Bridge Road, Suite B-01, Lake Ridge, VA 22192 -- Phone: 703-492-8191