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UPN lineup strong in African-American households

While CBS and ABC are battling for dominance overall in TV viewing, the powerhouse this season in African-American households is UPN. If you compare the top 10 shows overall reported by Nielsen Media Research for the week of 11/28-12/4 (12/7/05 TVBR #238), you'll find very little overlap with the top ten shows from Nielsen's ratings for the 13.3 million African-American households. ABC's "Monday Night Football," #2 overall rises to #1 among black households, but #1 "Desperate Housewives" drops to #6. CBS' mega-hit "CSI" is missing from the African-American list, but "CSI: Miami" comes it at #7. But the big player is UPN, whose top show overall, at #77, was "America's Next Top Model." That show was #8 among black households and beaten by three other UPN offerings: "Girlfriends," "Half and Half" and "All of Us."

Here's the latest week's ratings list for African-American households.

AFRICAN AMERICAN

RANK

PROGRAM

IND

ORIG

Household Rating %

Number of Homes (000)

Number of Viewers  P2+(000)

DAY(S)

Start Time

1

NFL MONDAY NIGHT FOOTBALL

ABC

18.4

2438

3109

M......

9:07 PM

2

GIRLFRIENDS

UPN

16.4

2177

3124

M......

9:00 PM

3

HALF AND HALF

UPN

15.0

1986

2783

M......

9:30 PM

4

NFL MONDAY SHOWCASE

ABC

14.6

1943

2390

M......

9:00 PM

4

ALL OF US

UPN

14.6

1940

2785

M......

8:30 PM

6

DESPERATE HOUSEWIVES

ABC

13.8

1835

2467

......S

9:00 PM

7

CSI: MIAMI

CBS

13.7

1823

2503

M......

10:00 PM

8

AMERICA'S NXT TOP MODEL 5

UPN

13.4

1779

2438

..W....

8:00 PM

9

EVERYBODY HATES CHRIS

R

UPN

13.2

1753

2533

...T...

8:00 PM

10

LAW AND ORDER:SVU

NBC

12.3

1640

2386

.T.....

10:00 PM


Copyright 2005 Nielsen Media Research




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