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Broadcast TV topped cable

TVB has completed its number crunching and concluded that broadcast TV gained ground over cable in the just-completed 2004-2005 TV season - - in both household ratings and the key 18-49 demo. Total broadcast delivered a combined 34.78 primetime HH rating over the season, surpassing last year's 34.52 HH and beating ad-supported cable's 32.09, an 8.4% advantage. In the Adults 18-49 demo, broadcast also improved its showing over last season. It delivered a combined 19.50 primetime A18-49 rating during 2004-05, surpassing last season's 18.99 A18-49 and beating ad-supported cable's 15.29, a 27.5% advantage. TVB's broadcast aggregate analysis, as always, includes Hispanic stations and independent stations in addition to the seven major broadcast networks and includes all the ad-supported cable sources measured by Nielsen. Here are the numbers.

Ad-Supported Broadcast v. Ad-supported Cable Comparison

Aggregate Primetime Comparisons

2004-2005 Season v. 2003-2004 Season

Mon.-Sat. 8-11PM/Sun. 7-11PM

Households

 

2003-2004 Season

2004-2005 Season

 

HH Rtg.

HH Share

HH Rtg.

HH Share

ABC Affils.

5.92

9.71

6.52

10.58

CBS Affils.

8.43

13.83

8.33

13.51

NBC Affils.

7.29

11.96

6.55

10.63

Fox Affils.

5.49

9.00

5.50

8.91

UPN Affils.

1.73

2.85

1.77

2.86

WB Affils.

2.09

3.42

1.90

3.08

PAX Affils.

0.65

1.06

0.42

0.68

Independent Broadcast*

2.92

4.79

3.79

6.14

4 Nets

27.13

44.50

26.90

43.63

7 Nets

31.60

51.83

30.99

50.25

Total Ad Supported Broadcast

34.52

56.62

34.78

56.39

Total Ad Supported Cable

30.38

49.83

32.09

52.04

*Includes Spanish language network affiliates.

Source: Nielsen Media Research, Galaxy Explorer, Primetime Viewing Source Report.


Adults 18-49

 

2003-2004 Season

2004-2005 Season

 

A18-49 Rtg.

A18-49 Share

A18-49 Rtg.

A18-49 Share

ABC Affils.

3.26

8.98

3.74

10.03

CBS Affils.

3.86

10.62

3.97

10.65

NBC Affils.

4.25

11.68

3.53

9.48

Fox Affils.

3.53

9.70

3.55

9.53

UPN Affils.

1.01

2.78

1.04

2.80

WB Affils.

1.22

3.36

1.13

3.03

PAX Affils.

0.23

0.62

0.14

0.37

Independent Broadcast*

1.63

4.50

2.40

6.44

4 Nets

14.90

40.98

14.79

39.69

7 Nets

17.36

47.74

17.10

45.89

Total Ad Supported Broadcast

18.99

52.24

19.50

52.33

Total Ad Supported Cable

14.58

40.11

15.29

41.02

*Includes Spanish language network affiliates

Source: Nielsen Media Research, Galaxy Explorer, Primetime Viewing Source Report.




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