TVLowCost enters US market


TVLowCost, an independently owned, television advertising network announced the launch of TVLowCost in the United States, expanding its network to 11 countries throughout the world.

“TVLowCost USA” will offer its TV Pack to US companies at a fixed price of $500,000 for an entire television campaign. The all inclusive package includes creative development, research, national advertising media, and the complete production of several commercials. TVLowCost ( has created campaigns for such companies as Heinz, Wrangler, Ricoh, Daihatsu Bose, Bayer, Bristol-Myers Squibb and Unilever.

“We are excited to introduce our low cost television advertising approach to the United States,” says Jean-Paul Tréguer, CEO and Founder of the TVLowCost International network, which was launched in Paris 10/04. “Bloated ad budgets are the first thing companies ‘cut’ in a strained economy. We offer companies an alternative advertising process infused with quality, speed, efficiency, and value that reach their target audiences. TVLowCost pulls together the best business building attributes of a TV ad campaign, eliminating the excess cost usually associated with traditional High-Cost agencies, while maximizing audience impressions through our unique process.”

TVLowCost works with clients on a project basis, and because of this there is no need to change current agency arrangements. Jim Lurie is the President of TVLowCost USA.

The TVLowCost network is currently available in Australia, Belgium, Canada, England, France, Germany, Italy, New Zealand, Spain, Sweden, and now the US.