TV One’s Digital Media Group has launched its first web series, “The Cube Life,” based around the hilarious scenarios that all coworkers experience in daily, close-quartered office life.
The scripted show centers around a cast of young black professionals looking to make the next big move in their careers at An Entertainment Company, the DMV’s top media company. Each of the employees is in search of a way to shine as he or she competes for the opportunity to move from his or her crowded cube to the big offices (doors are so necessary).
In the midst of their daily workload these strangers become more than just co-workers, but as they get closer personally, their private business becomes less and less that. That’s evident in the 10-minute pilot episode of The Cube Life, where one person’s speculation spawns an impromptu office-sponsored baby shower.
The comedy and drama in An Entertainment Company’s productions and videos can’t surpass the antics that take place behind the scenes at the office. In an upcoming episode, co-workers are pitted against one another for a promotion their company can’t ultimately afford.
“In recent months, we have dramatically increased the traffic to tvoneonline.com and made it a “go to” destination for original video that supports and extends the content viewers can see on TV One,” said TV One Vice President of Digital Media Orlena Blanchard. “To build on the entertainment value of tvoneonline.com, we want to offer fresh content that stays true to the TV One brand, but also offers another reason for viewers to visit us online. We hope The Cube Life will fill that bill, and strike a chord with those who have experienced the idiosyncracies of modern office life, where young professionals often forge the greatest friendships and the deepest rivalries, sometimes simultaneously.”
The executive producer and creator of The Cube Life is Ashley Grayson of TV One’s Digital Media Group.
Launched in January 2004, TV One (www.tvoneonline.com) serves more than 50.3 million households (Nielsen May 2010 universe estimate), offering a broad range of real-life and entertainment-focused original programming, classic series, movies, and music designed to entertain, inform and inspire a diverse audience of adult African American viewers. In December 2008, the company launched TV One High Def, which now serves more than 5.5 million households. TV One’s investors include Radio One [NASDAQ: ROIA and ROIAK; www.radio-one.com], the largest radio company that primarily targets African American and urban listeners; Comcast Corporation [NASDAQ: CMCSA and CMCSK; www.comcast.com], the leading cable television company in the country; The DirecTV Group; Constellation Ventures; Syndicated Communications; and Opportunity Capital Partners.
(Source: TV One)