TVSquared Promotes Kinsella To President


A technology-routed sales-focused company behind a leading platform for cross-screen, multi-touch attribution across linear and digital TV content has promoted its EVP/Chief Revenue Officer to President.

In the new role, Jo Kinsella will lead TVSquared’s global commercial portfolio, including client relations and strategic partnerships across the advertising ecosystem.

Kinsella has been instrumental in TVSquared’s North American expansion. In the last six years, she has led strategic partnerships, including Effectv and NBCU, and worked with advertisers in getting them to sign on to TVSquared’s cross-screen, multi-touch attribution platform.

Kinsella is also a prominent voice in the TV advertising industry, championing the need for transparency and proof of performance to the forefront.

“Jo has been instrumental in transforming the way brands, agencies and media owners think about TV, driving industry-wide change by bringing platform-based attribution to advertisers across the world,” said Calum Smeaton, CEO and Founder of TVSquared. “She continues to act as an industry advocate, helping to preserve and grow TV investments as media dollars consolidate.”

Kinsella is a 20-year software veteran who previously held various executive positions at companies like Lucera, Sumerian and British Telecom.

“Jo has been instrumental in TVSquared’s success,” added Chris van der Kuyl, Chairman of TVSquared. “Her leadership has been crucial in building the world-class, market-responsive team we have at TVSquared and, as President, she will continue to advocate for continued change in the market to deliver attribution at scale across linear and digital platforms.”