TWC Media launches “That’s How”


Time Warner CableTime Warner Cable Media’s new client solicitation campaign and corporate philosophy “That’s How,” has transformed TWC Media’s positioning by providing the greatest value through client-centric, integrated marketing solutions. That’s How represents TWC Media’s commitment to putting client needs first and delivering effective solutions to help over 25,000 business compete and grow more aggressively in today’s competitive market.

TWC Media tells RBR-TVBR that beginning this week, the campaign will run in 52 markets where Time Warner Cable operates, including Dallas, Los Angeles and New York. Spots will appear on ABC Family, A&E, AMC, Bravo, Comedy Central, Discovery, E!, Food Network, MSNBC, TBS, TLC, TNT, and USA.

In addition to the ad campaign, the That’s How spirit will be integrated in all future TWC Media initiatives – internally and externally – including their “View from the Top” upfront events, where a leadership award will honor the outstanding contribution of business leaders in key markets.  The industry will see That’s How showcased every day in the way TWCM is able to provide local market insights and understanding for the needs of marketers, helping them to compete locally, regionally, and across the company’s entire footprint with cross-platform solutions through TWC Media’s “feet on the street.”