Twenty-One Multicultural Media Groups Endorse ‘Zonecasting’


The Multicultural Media, Telecom and Internet Council (MMTC), along with 21 other “Civil
Rights Advocates,” on Friday just gave GeoBroadcast Solutions a huge boost for a business plan that could greatly enhance the radio industry’s ability to bring advertisers the one thing they desire the most in 2020 but haven’t been able to get from an FM signal — addressable advertising.

The MMTC and the 21 groups “whole-heartedly” support a Petition for Rulemaking filed by the company that asks the Commission to permit radio broadcasters the option to deploy technology that could geo-target content through the use of FM boosters.

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