Twin Star, the new DC-based based broadcasting, new-media and ad firm, announced the hiring of their new senior management team. Lisa Wynne, Laura Bacchus, Leslie Savary and Tod Castleberry will be heading the new endeavor under CEO Sima Birach, Jr.
Lisa Wynne has been hired as the company’s Chief Marketing Officer. She’s the former CEO of Evolve Marketing Group, a San Diego-based marketing and ad firm with a second office in DC. Lisa will be heading up the marketing for Twin Star and serve as Creative Director for their advertising division, set to launch this spring.
Laura Bacchus joins the team as Chief Strategy Officer. She most recently co-founded and led Cord Caruso Capital Partners, a growth strategy consultancy based in DC. Leslie Savary, CPA, joins Twin Star as VP/Finance.
As previously announced, Tod Castleberry joins the team as COO. The new execs join Twin Star on the heels of the exit of Bennett Zier and Jeff Wyatt. Both were terminated in October. Twin Star has leased space in the Tysons Corner area where they are currently building studios and creative space.