As the TVB sees it, media platforms such as over-the-air broadcast television play a critical role influencing consumers during the purchase decision process. To demonstrate free-to-air TV’s prowess with two big advertising categories, TVB worked with GfK to conduct twin studies that examine the influence of 20+ media platforms.
Traditional and digital vehicles were reviewed, each with their impact on consumers’ purchase decisions.
The TVB’s conclusion for these two advertiser categories?
