Two-hour debut of 'The Voice' strong showing for NBC


From 9-11 p.m., the premiere of “The Voice” (5.1/13 in 18-49, 11.8 million viewers overall) delivered the highest 18-49 rating for a series premiere on ABC, CBS, NBC or Fox since “Undercover Boss” debuted following the Super Bowl on Feb. 7, 2010. 

“The Voice” is the #1 show of the night in adults 18-49 and won its time period in all key demographics.  In adults 18-49, “The Voice” prevailed head to head versus Fox’s “Glee” (4.6 vs. 3.4 from 9-9:30) and ABC’s “Dancing With the Stars” (4.9 vs. 3.5 from 9-10 p.m.).

Versus NBC’s season averages for the time period, “The Voice” is up by 89 percent in adults 18-49 (with a 5.1 rating vs. a 2.7, live plus same day) and by 60 percent in total viewers (11.765 million vs. 7.347 million).  Excluding sports, the 5.1 rating is NBC’s highest in the time period since May 12, 2009.

In the 10:30 lead-in to local news, “The Voice” generated a 97 percent margin of victory in the key news demographic of adults 25-54 (with a  5.9 rating vs. a 3.0 for ABC’s second-place “Body of Proof”) and led among ABC, CBS and NBC in all other key ratings categories.

From 8-9 p.m. ET, “The Biggest Loser: Couples” (2.7/8 in 18-49, 6.6 million viewers overall) scored its highest results in the 8-9 p.m. hour in five weeks (since March 22).  In the one-hour time period, “Biggest Loser” ranked #2 among ABC, CBS, NBC, Fox and CW in adults, men and women 18-49 and adults, men and women 18-34.  From its first half-hour to its second, “Biggest Loser” grew by 21 percent in 18-49 rating (to a 2.9 from a 2.4) and by 13 percent in total viewers (7.9 million vs. 7.1 million).

For the night, NBC is #1 among ABC, CBS, NBC, Fox and CW in adults 18-49 and all other key demographics.  NBC delivered it highest Tuesday averages of the season with entertainment programming in 18-49 (4.3/11) and total viewers (10.3 million).

(source: NBC)