Two hours of ‘The Celebrity Apprentice’ hits #2 in all demos


Comedian Sinbad couldn’t laugh his way out in trying to sell the ‘Kodak Moment’ and the Donald handed out the pink slip.

From 7-7:41 p.m., NBC aired overrun coverage of golf’s Transitions Championship.  Reliable national ratings aren’t currently available for the telecast, which earned a 2.6/5 in metered-market households.  An encore telecast of “Minute To Win It” was joined in progress at 7:41 p.m. ET.

At 8 p.m., “Minute To Win It” averaged a 1.8/5 in 18-49 and 5.2 million viewers overall.  From its first half-hour to its second, “Minute To Win It” increased its 18-49 rating by 25% (to a 2.0 from a 1.6) and its overall viewership by 24% or 1.1 million persons (5.7 million vs. 4.6 million).

From 9-11 p.m., “The Celebrity Apprentice” (2.6/8 in 18-49, 6.9 million viewers overall) is up 18 percent versus NBC’s non-sports average in the time period so far this season in adults 18-49 (2.6 vs. 2.2, “live plus same day”) and up 9% in total viewers (6.9 million vs. 6.3 million). 
From its first half-hour to its fourth, “The Celebrity Apprentice” increased its 18-49 rating by 21 percent (to a 2.9 from a 2.4) and its overall viewership by 18 percent or more than 1.2 million persons (to 7.7 million from 6.4 million).  “Celebrity Apprentice” ran opposite CBS’s “Amazing Race” and “Undercover Boss” through most of its two-hour time period due to a golf overrun on CBS. 
For its second hour, from 10-11 p.m., “The Celebrity Apprentice” is #2 in adults 18-34, 18-49 and 25-54, total viewers and most other key ratings categories.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(source: information provided by NBC)