In concurrent moves announced Wednesday, Gray Television has promoted a longtime leader for its CBS affiliate serving the Brazos Valley of Texas, while also naming the forthcoming GM for its NBC affiliate in Myrtle Beach and Florence, S.C.
In Bryan and College Station, Tex., Lori Bruffett is now GM of KBTX-3.
It’s a step up from Station Manager and GSM for the CBS affiliate for Bruffett, who has been with KBTX since starting as an account executive in July 1988.
Bruffett was upped to GSM in May 2011, and added Station Manager duties in January 2014.
Meanwhile, June 29 will be the first day Scott Sanders takes on the role of GM for WMBF-32 in DMA No. 97.
He was previously in Columbia, S.C., as Director/Sales for Gray-owned WIS-10. Before that, he was a Regional Director with oversight of WRLH-35 in Richmond and WTVZ-33 in Norfolk under TVX Broadcast Group. An early career spot includes a five-year stint as the National Sales Manager for KTVU-2 in San Francisco.