Two types of big wind dominate coverage

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If it wasn’t political or a hurricane, it barely registered in the media during the week of 9/1/08-9/7/08, according to the Project for Excellence in Journalism. Out of the top 10 stories overall, six made the list with a mere 1% of total coverage, and 4th place went to events in Iraq, with only 2%.


The 2008 campaign, thanks to the Republican National Convention, ate up 58%, while hurricanes Gustav and Hanna grabbed the #2 and #3 slots.

Even developing Hurricane Ike made a cameo appearance on the cable chart. Cable coverage of the campaign was down from the DNC week, however, due to the hurricanes, dropping from 94% to 73%.

Story Overall Newspaper Online Net.TV CATV Radio
2008 campaign 58% 46% 49% 63% 73% 62%
Hurricane Gustav 17% 16% 16% 18% 18% 12%
Hurricane Hanna 4% 2% 8% 6% 2% 2%
Events in Iraq 2% 3% 2% x 1% 2%
US economy 1% 1% 3% 1% 1% 1%
Detroit Mayor Kilpatrick 1% x 6% x x 1%
Pakistan 1% 3% x <1% x 2%
Georgia/Russia conflict 1% 2% 2% x x 1%
Fannie Mae/Freddie Mac 1% 3% x x x x
Google launches Chrome 1% 2% 2% x x x
Iraq policy debate x 2% x 1% x x
Thailand protests x x 2% x x x
General Middle East x x 1% x x x
Hurricane Ike x x x 1% <1% x
Gas/oil prices x x x 1% <1% 1%
Michael Vick x x x <1% x x
Iraq homefront x x x <1% <1% x
North Korea x x x x 1% x
Missing girl in FL x x x x 1% x
Congressional corruption x x x x x <1%

Source: Project for Excellence in Journalism