Two Views on Why We Need ATSC 3.0


Television2The electronic communications world changes faster than a chameleon in a jar of jelly beans. For example, internet services didn’t even get a chance to get comfortable before mobile came along. Luckily for broadcast television, it has its own technology upgrade – ATSC 3.0 — in the offing. And we have expert testimony from Anne Schelle of Pearl TV and Mark Aitken from Sinclair. Their views are part of the special RBR+TVBR print edition available at the NAB Show in Las Vegas.

To find out what they have to say, if you’re at the NAB Show, all you have to do is pick up a copy of RBR+TVBR, available free at right here. Look for our specially marked bins. And of course, loyal paid subscribers will get their own PDF version delivered straight to their inbox.
Here’s a sneak preview into some of her thoughts.

Anne Schelle on how consumers would use mobile broadcast TV: “When asked what live video they want to see, nearly nine out of 10 survey respondents say they are interested in watching live news and weather programming while on-the-go.”

Mark Aitken on the history of the ATSC 3.0 upgrade: “The need for broadcasting to be competitive in the era of “everything mobile and portable” does not strike this author as something new. Sinclair Broadcast Group has been striving to get a fully capable digital broadcast standard for 16 years.”

Be sure to read the entire article!