Tying Cable Viewers to Party Affiliation


Political AdvertisingA huge part of any advertising campaign is knowing and targeting an audience. And according to Horizon Media, Democrats and Republicans tend to flock to certain cable channels together, while others attract a mix. Good stuff to know if you’re buying or selling time in the political category.

The company is offering a tool called BrandRatings that breaks down audiences in ways that are useful to political campaign managers.

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