U.S. Trust, Bank of America’s Private Wealth Management division, launched its national campaign today which spotlights the changing profile of today’s wealthy individuals and families and recognizes them as architects of their own success. The 25 million effort marks the first major initiative for U.S. Trust since its acquisition by Bank of America earlier this year. The brand-building effort represents the most extensive private wealth management campaign that either legacy organization has ever undertaken. The mix includes national and local print, television, and radio. The campaign is expected to run in nearly 50 markets. Boston-based Hill Holliday handled.
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