On January 5, 2009, überblend will launch its custom blend of audio branding services with Production Director Michael Stuber at the helm. Unlike traditional radio imaging that focuses on the individual pieces of a station’s identity (such as promos, sweepers and station ID’s), überblend removes the “a la carte” feel from imaging production by strategically creating an overall brand, consulting on, evaluating and implementing the necessary production elements. The company will operate from a custom-built facility in Quincy, MA; joining the überblend staff is audio designer Alden Fertig.
