UBS media analyst Michael Morris has cut his estimate for U.S. ad spending in 2009 6% or $11 billion from an expected $183 billion estimate to $172 billion. The report says overall TV ad spend will drop 8% or $4 billion to $44 billion from 2008. Local TV stations will now be down 12% or $3.4 billion to $26 billion. National TV broadcast networks look to be down 2.9% or $500 million to $17 billion. Cable will be down 2.6% or $700 million to $27 billion, according to the report.