Hispanic Radio Podcast: United, Euphoric Growth


Those who still believe Univision Communications isn’t committed to radio may wish to squelch such talk.

With the just-announced unification of the company’s music and audio properties under its Uforia brand, Univision Radio has made an emphatic statement that it is in it to win it.

To learn all about how the Uforia Audio Network will help shepherd new listeners and advertisers to Univision Radio, RBR+TVBR Editor-in-Chief Adam R Jacobson invited Univision Radio President Jesus Lara to share details — and offer a candid preview of what will be discussed March 12 when Lara is joined by Spanish Broadcasting System (SBS) COO Albert Rodriguez on the Hispanic Radio Executive Leadership Roundtable at the 10th Hispanic Radio Conference in Doral, Fla.

How are things at the company’s radio division? 

Revenue is also strong at Univision Radio. Is this testament to a certain format, or show?

How has Univision Radio looked at what each market opportunity may bring, perhaps presenting a learning lesson for those in markets where a company is considering Hispanic radio because no one else has yet?

Get the answers to these questions and more in this latest Hispanic Radio Podcast.